Journey of Maruti Suzuki
Maruti Suzuki India Ltd., formerly known as Maruti Udyog, is the one of the oldest car manufacturers in India. The company has written 28 years old history in the rich Indian heritage.
Maruti Udyog’s inception came in the country in 1981 under the provisions of the Indian Companies Act, 1956. During this era, scooters or two-wheelers had a long waiting as industrial production was low in numbers. There were only two car models in the name of Indian car industry, Hindustan Ambassador and Fiat Padmini. Later, Maruti Suzuki made a successful move with its ever running Maruti 800 in 1983. With the launch of Maruti 80, Indian manufacturing and car industry saw a new dawn.
The successive years after the 1980s became fruitful for India and many new cars were being introduced in the market. Maruti got a very good response for its old warehouse which imposed the company to make other launches. In 1984, Maruti launched Maruti Suzuki Omni.
Though today, Maruti Suzuki Omni has lost its importance in the growing car market, it was believed to be one of the best passenger cars until the late 1990s. Even today, this car is found on Indian roads but the sector has shifted from passenger cars to school vans. The year 1985 celebrated a year of off-road vehicle with the launch of Maruti Suzuki Gypsy. This is till date one of the bets SUV in India. Though the car has been faded by even better SUVs like Mahindra Pajero, Mahindra Scorpio, and Tata Safari, Maruti Suzuki Gypsy is still a hot time favourite for youngsters.
The early 1990s witnessed an era of liberalization, a period when Indian car market had become a crucial part of the growing Indian economy. During this time, India was looking ahead towards the global car market with renewed hope and dynamism. The year 1990 saw the launch of India’s first contemporary sedan, Maruti 1000, a car that many of us have not even heard about.
As and when time was moving the company was coming up with innovations and advancements. In the year 1991, Maruti Suzuki started cumulative indigenization of nearly about 65% of all its car models and thereafter introduced Maruti Suzuki Zen in 1993.
By this period of time, few other car manufacturers had also hit the Indian market which eventually made Maruti more competitive in its car models and more aggressive in its operations. The introduction of Zen was then followed by the launch of Maruti Suzuki Esteem in 1994, Maruti Suzuki Baleno and Maruti Suzuki WagonR in 1999, and Maruti Suzuki Alto in 2000. The company also launched another SUV in the Indian market known as Maruti Suzuki Grand Vitara in 2003. This car was not successful during that year and was phased out. Later in 2007, the company re-introduced the new car with better features and engine technology. Maruti Suzuki Versa and Maruti Suzuki Zen Estilo are an addition to Maruti cars but unfortunately were not as successful as other in the list.
After these successful launches by Maruti Suzuki, a world strategic car model, popularly known as Maruti Suzuki Swift, was introduced in 2005. This car is available in both petrol and diesel version and is a big hit in the Indian car market. Swift is as swift as its name and is winning hearts and applauds across the country.
Maruti Suzuki was happy with the praises and appreciation received by all its customers but was not happy with the lack of one successful sedan. This made the company the company introduced a hot, elegant and one of the most comfortable sedan, christened as Maruti Suzuki SX4, in 2007.
This is the entire journey of Maruti Suzuki India since the time of its inception in 1981. Even further Maruti aims to make compact, fuel efficient, low-maintenance, and light-weight cars better suited to Indian weather and road conditions.
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Article Source: ArticlesBase.com - Journey of Maruti Suzuki